Social Commerce: BWBMart Introduces GiNet

Social commerce refers to the use of social media platforms and networks to facilitate online buying and selling of products or services.

It blends social interaction with e-commerce, allowing businesses to engage with potential customers directly through social platforms like Facebook, Instagram, TikTok, and Pinterest.

Key Features of Social Commerce

• In-app Shopping: Customers can browse and buy products without leaving the social media platform.
• Shoppable Posts: Businesses tag products in images or videos that users can click to view details and make purchases.
• Reviews and Recommendations: Social commerce leverages user-generated content, customer reviews, and recommendations.
• Interactive Engagement: Features like live shopping, influencers promoting products, and direct messaging for customer service enhance the buying experience.

Examples of Social Commerce Platforms

1. Instagram Shop: Allows businesses to create a storefront and sell products directly on Instagram.
2. Facebook Marketplace: Facilitates buying and selling within a community or across broader audiences.
3. TikTok Shop: Integrated shopping experiences where users can buy directly from videos

What is GiNet Social Commerce

GiNet is our social commerce platform that connects brand advocates with opportunities to promote and sell products from our partnered brands. 

It acts as a bridge between businesses seeking market expansion and individuals aiming to earn income online. 

Through GiNet, brand advocates can access tools, resources, and fee-based sales models that align with their entrepreneurial goals.

who does GINET serve

GiNet is the acronym for Global Influencers and its serves three customer segments – 

• Brands 
• Brand Advocates
• Service Provider Partners

GiNet’s primary objectives for its customers are as follows:

• Brands: Their ultimate goal is to boost nationwide sales and explore export opportunities.
• Brand Advocates: They aim to earn income online.
• Service Provider Partners: They help make our services work.

BWBMart addresses some of these goals by leveraging GiNet for some cases and offering direct solutions.

Key Benefits of GiNet for Brand Advocates

• A curated selection of high-demand products to do different activities that include promotion and sale to social media followers.
• Competitive bonus and reward structures for increased earning potential.
• Access to marketing resources and a support network to enhance results.

To clarify, brand advocates function as our self-employed partners. For accounting purposes, we’ve set payout thresholds between ₦100,000 and ₦1,000,000. 

Any earnings below ₦100,000 will be rolled over until the total reaches the payout threshold. Similarly, excess amounts over ₦1,000,000 will carry over to the next cycle.

In addition, brand advocates earn bonus and rewards based on individual campaigns that are carried out from the GiNet platform.

Brands That partner with GiNet

For our brand clients, we focus on crafting and implementing marketing strategies to drive growth. 

Currently, we are targeting the African market starting with Nigeria and working with four active clients, with discussions ongoing with over 500 additional businesses.

Most include groceries, jewellery, fashion, snacks, restaurants, hotels, client facing businesses, packaged drinks, drinks, packaged food, etc.

Benefits for GiNet Brands

• Direct Interaction: Allows businesses to build relationships with customers.
• Increased Reach: Leveraging social media’s broad audience can boost visibility.
• Seamless Experience: Customers can discover, research, and buy products without leaving the social platform.

Social commerce is a growing trend, making it easier for brands to tap into social engagement and turn followers into customers.

GiNet shop

With GiNet shop, brands are guaranteed sales because it directly ties in with brand advocates on the platform. Just like other in-app stores, the GiNet shop offers the following:

• In-app Shopping: Customers can browse and buy products without leaving the GiNet platform.
• Loyalty Points: Customers earn points which is further used as discounts for other products.
• Shoppable Posts: Businesses tag products in images or videos that users can click to view details and make purchases.
• Reviews and Recommendations: GiNet leverages user-generated content, customer reviews, and recommendations.
• Interactive Engagement: Features like live shopping, brand advocates promoting products, and direct messaging for customer service enhance the buying experience.
• Earn from Videos: Brands can benefit from our in-app feature for Brand Advocates to help boost their watch time and monetisation of their videos on platforms like YouTube. In turn, Brand Advocates earn points from watching videos on the website.

You can read GiNet’s Frequently Asked Questions here.